1st International Congress of Design and Innovation of Catalonia

International Congress of Design and Innovation of Catalonia will be held by ESDi (Higher school of Design), in order to celebrate its 20 years of existence, will be held on 18th and 19th March 2010.

We consider that the fundamental value of Design for the next years will be in knowing how to detect the needs and interests of society, in helping the companies to redefine themselves and to find new directions in the market proposing innovation, strategy and communication.

Innovation for companies is based on the application of the scientific, technological and social advances with the aim of optimizing the processes that generate products and services created by the companies.

Applying the innovation with the suitable methodology throught Design is the safest way to secure the enterprise competitiveness.

On the other hand, is undeniable that the social progress is related to the innovation; respecting the sustainability of the environment; quality improvement, functionality and security of products and services; the optimization of the production costs; the creation of new jobs; the inclusion in all the social activities of older people, disabled and people with physical dependencies.

The design has become the most adapted tool to look for the necessary balance between the enterprise benefits and the social benefits.

For this reason, the motto of the congress is: Design, driving force of the innovation and the social progress.