DBA Plans to Give Young Designers The Edge

At the close of a testing year for the design business, the Design Business Association is ending the year on a high note.

The DBA is putting on an event that proudly and confidently states its belief in the future of the industry.

No doubt it's taking a risk but it's also saying as clearly as possible that risk-taking is good - indeed essential.

The event is all about making the links between creativity, risk-taking and success.

Another conference then? Far from it.

The Edge will take place over two days in London, on 9/10 December.

The participants will be up to 250 high-flyers from the rising generation of the UK's creative talent mixed with the most senior and successful of its high-achievers.

They will come together in an unusually direct way.

The first day will be workshops that will stretch participants to think fresh thoughts and try new approaches.

Experienced experts in the arts of pitching, project management, creative writing and ideas generation will lead the sessions.

This will prepare the ground for a second day that will be chock-full of inspiring talks, interactive sessions and direct encounters with design pioneers - people who have achieved great things in business and are passionate about bringing on the next generation.