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Industrial Design Excellence Awards IDEA 2004The IDEA 2004 awards (Industrial Design Excellence Awards) have been announced. Apple won 2 Gold (for the iPod Mini and the G5), a Silver (for the iSight) and a Bronze (for the Apple Wireless Keyboard). Some comments: 'Like a modern touchstone the iPod Mini is a product people will love to hold. The designers skillfully integrated the satin aluminum case with flush controls and a simple touchpad interface to create a jewel-like piece of technology.' - Monty Montague, IDSA, Design Principal, BOLT. 'The G5 is impressive with visually lithe qualities and a host of thoughtful and innovative user features wrapped in aluminum. Its well-engineered technical features, such as its cooling system and internal component mounts, are honestly and elegantly executed. The G5's aesthetic is a pure and graceful expression of Apple's philosophical precept of leaving no detail un-designed. This is what results when engineering and design play nice with each other.'
- Christopher Alviar, IDSA, Principal, CG/A
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26/6/2004 | Viewed 5,428 time(s)
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