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Toyota Prius to Receive Top Honors at 2004 Industrial Design Excellence AwardsThe Toyota Prius continues to collect accolades as the innovative hybrid-synergy drive sedan will receive a Gold Award at the 2004 Industrial Design Excellence Awards (IDEA) competition, presented by the Industrial Designers Society of America (IDSA) and sponsored by BusinessWeek, in October. The Scion xB, with its aggressive Gen Y styling, will also be honored with a Bronze Award.
"It is a great honor for Prius to receive the IDEA Gold prize," said Norio Ozeki, assistant manager of Toyota Motor Corporation's Igarashi Studio of design. "While I am a designer, I am also a young child's parent who wants to earnestly pursue the future of earth's environment for children. I also seek the essential value of a car that is fun to drive."
The IDEA Gold Award adds to Prius' recent accolades, which include being named 2004 North American Car of the Year, Motor Trend 2004 Car of the Year, Automobile Magazine's 2004 "Design of the Year," Society of Automotive Engineer's (SAE) Best Engineered Vehicle for 2004, and the International Engine of the Year 2004.
"The Toyota Prius had it all, design innovation with respect for the environment and the corporate courage to lead the industry towards a better solution," said Debera Johnson, IDSA juror and chairperson the Pratt Institute's Department of Industrial Design.
more: biz.yahoo.com/prnews/040628/lam03... (57)
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29/6/2004 | Viewed 5,808 time(s)
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