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Who's Driving the Design ChainElectronic News sat down with Phil Bishop, CEO of Celoxica; Kathryn Kranen, CEO of Jasper Design Automation; Scott Sanders, CEO of Nova Softwares; and Gerhard Scherer, president of ProDesign, to discuss the economics of innovation in the design chain. What follows are excerpts of that conversation.
Electronic News: To what extent are the Big Three EDA players driving the design chain these days?
Sanders: Our industry has always been driven by emerging needs. Those needs are filled, somewhat opportunistically, by niche players or start-ups. The big guys rarely invest where there is no market.
Bishop: In some cases, the big guys absorb or purchase the smaller players to fill out their product lines.
Sanders: As the design process matures, holes open up in the big guys' product lines because they didn't build that.
Scherer: Smaller companies have to be profitable from the beginning. We cannot be thinking about something that might be there in two years. We have to get something to the customer on time to fill their needs. The big companies are watching at all times.
Electronic News: Then who's driving the innovation?
Kranen: I think it's the customer who drives it. That's why all of the innovation comes smaller companies. The big guys do not have the kind of customer intimacy that the smaller companies do.
more: www.reed-electronics.com/electron... (43)
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