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New Design of Fast Food Carrier BagNew Design of Fast Food Carrier Bag Civilises the Eating Experience by Turning into a Tablecloth
Fast food is one of the great conveniences of modern life with more revenue now being made by the Fast Food Industry than by Restaurants. However, it could rarely be called a civilised eating experience. A new patented carrier bag design called BreakAway(R) is set to change that.
Invented by Advent Global, it has been awarded European patents with global patents pending. BreakAway is so unique that the International Search Authority of the European Patent Office have stated that all six of the patent claims relating to the bag are novel, represent an innovative step and have industrial applicability. The traditional paper bag with the scrunch down top provided by most fast food companies can now be replaced with a semi rigid bag with a sealed top and integral carrying handles. On either side of the BreakAway bag, there is a detachable sheet, which becomes a small tablecloth providing a clean surface to lay out the food.
"When researching the fast food market, we discovered that however good the food was, the consumer felt let down at the time of consumption. This integral tablecloth makes all the difference between a civilised and uncivilised eating experience," explained Laurence Seidler, CEO of Advent Global,
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20/7/2004 | Viewed 10,263 time(s)
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