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New PSA Peugeot Citroen Design Centre OpensPSA Peugeot Citroen has opened its new €130 million design centre at Vélizy in the south-western suburbs of Paris, just along the motorway from Versailles. Almost all the existing design centres operated by the two companies have been relocated to the new facility, which will be responsible for the design of 80% of future Peugeot and Citroen models.
The current PSA system of designing cars on common platforms - right now, there's one for the Citroen C2, the C3 and next year's Peugeot 1007, another for the C4 and 307, and a third for the C5 and 407 - will continue, but that's about as far as the in-house collaboration goes.
At Vélizy the Peugeot people are at one end of the three-storey building and the Citroen lot at the other, and they're not encouraged to meet in the course of their actual duties, because the PSA philosophy is to keep the two different makes as individual as possible above chassis level. In fact, apart from high-flying members of the PSA executive committee, Citroen staff are barred from the Peugeot areas, and vice versa.
However, the middle part of the building does include reception areas and restaurants where the C people are allowed to mix with the P people, both groups having wryly nicknamed it the Gaza Strip.
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