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Pininfarina Designed Limited Edition Motorola i833Motorola, Bloomingdale's and Pininfarina
-- the design company behind such iconic vehicles as Ferrari and Maserati --
today announced the availability of the Pininfarina Limited Edition Motorola
i833 mobile phone.
Based on the popular Motorola i830 handset, the Pininfarina Limited
Edition Motorola i833 mobile phone has a titanium-colored finish and a sleek
shape inspired by the lines of a Ferrari car. The car-like housing of the
handset also features a translucent internal lens that gives users a peek into
the "hood" of the phone, a gas tank-shaped audio jack cover and grill-like
bottom connector cover.
"Looking at the cell phone industry, I noticed a contrast between the
technological progress and a lack of emotion and aesthetic personality," said
Paolo Pininfarina, chairman and CEO of Pininfarina Extra, the division of the
Pininfarina Group dedicated to non-automotive industrial design. "That is my
vision: to turn mobile communication into an emotional experience."
"Just as Ferrari is known as much for performance as design, this latest
Motorola mobile phone combines the elegance typical of Pininfarina design with
the advanced technology and innovation typical of Motorola," said Rey More,
senior vice president and general manager, Motorola's iDEN(R) Subscriber
Group.
"Bloomingdale's is excited to
more: Pininfarina Designed Limited Edition Motorola i833
November 7, 2004 | Viewed 20,069 time(s)
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