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Reebok Rolled Out The Pump 2.0In 1989, Reebok introduced the
original Pump performance shoe and within four years sold more than 20 million
pairs. Today, fifteen years later, Reebok unveils the Pump 2.0 -- the first
shoe that automatically custom fits to the foot. The evolution of the
original Pump, the Pump 2.0 features groundbreaking customization technology
to truly revolutionize the sport of running.
"In today's world of customization, consumers want products that easily
adapt to their active lifestyle," said Dennis Baldwin, Reebok's chief
marketing officer. "Reebok responds to this need for true customization with
the Pump 2.0 -- a shoe that not only automatically custom forms to the
consumers foot, but more importantly perfectly fits the consumers way of
life."
Athletes are consistently looking for a shoe that offers the "perfect
fit." However, because all feet are different, performance shoes of the past
have not been able to offer this individualized customization. In spring
2005, Reebok makes this seemingly impossible feat possible with the
introduction of Pump 2.0. Created by NASA and MIT-trained engineers, the Pump
2.0 provides runners with a customized fit for all foot shapes by surrounding
the athlete's foot with an automatic form-fitting air chamber.
How does the Pump 2.0 work?
The Pump provides a custom fit by surrou
more: Reebok Rolled Out The Pump 2.0
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11/11/2004 | Viewed 9,414 time(s)
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