The Video Mirror

The scented video mirror, part of the Video Reflections product line of Impart Inc., includes an on-demand scent option, in addition to a video commercial.

The "scented aura" technology offers a dry fragrance, eliminating oil and alcohol, which allows consumers to sample multiple scents without the risk of the fragrance sticking to the body.

Ignaz Gorisheck, Neiman Marcus Vice President of Visual Planning and Presentation says: "The Video Mirror has exceeded our expectations as a selling tool.

It enhances conversations and keeps the customer entertained if you're busy completing a transaction. Our biggest advantage has been the interest from vendors who tell us they love investing their marketing dollars with a retailer that is leading the way with tools of the future."