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General Motors Rolls Out New Saturn Sky ModelGeneral Motors Corp. wants you to reach for the Sky and help revive its ailing Saturn brand. That's the name Saturn, the division created in the late-1980s to counter a raft of imports, has attached to its new two-seat roadster that goes on sale in early 2006.
In releasing the first sketch of the car this week, GM also is signaling the styling cues that future Saturn models will carry.
"The new design of Saturn vehicles is heavily influenced by global design trends and conveys a sense of technical harmony," Ed Welburn, vice president of GM design, said in a statement.
Saturn, starved for new products through most of its 15-year history, is beginning to feast on a portfolio infusion. Its product line will double to six vehicles during the next two years.
The Ion compact car has been revamped, and Saturn's first minivan, the Relay, made its debut this fall. A new midsize passenger car and a "crossover" vehicle also are in the works.
Joe Barker, a product analyst for consulting firm CSM Worldwide in Farmington Hills, Mich., says GM's investment in new products for Saturn should quell talk of eliminating the brand, which has seen U.S. sales skid 20.7 percent this year.
"This kind of investment sends a clear message that Saturn is here, and GM has every intention of strengthening Saturn's future," Barker said. "The
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