New Shape for Ford of Europe Design

Ford of Europe's Design Group is adding to the strength of its organization in recognition of the increasing complexity and volume of design work that will be demanded by the developing automotive market place.

Martin Smith, Ford of Europe's Executive Director of Design and Design Director Chris Bird are realigning the dedicated styling Group to integrate more fully and efficiently the company's interior and exterior design functions. The integration covers Ford's two European Design Centres, Dunton in the UK, and Merkenich in Germany.

"There are two key opportunities that need to be seized by Ford of Europe Design, " said Martin Smith who joined Ford of Europe in August 2004. "There is the creative one of evolving a more emotive design language for the Ford brand that will distinguish it in the future market place by offering outstanding designs for our customers.

"Then there are the opportunities to develop the optimum design solutions for changing legislative and safety requirements, particularly in the area of pedestrian protection." He added.

Chris Bird will lead a renewed emphasis on integration and operational control within the European Design Group, and will play a key role in the shaping of Fords future European Design DNA.

"For the future, we must ensure Ford of Europe has a Design Group that gives ful