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Chickmobile - A Car For Women By WomenFor the woman who has (nearly) everything.
Not a man - but a car, the first specifically for women, designed by women.
For those with short skirts, there are gull-wing doors to help preserve modesty.
For those who cannot park, there is an autopark feature for backing into spaces.
YCC (Your Concept Car) from Volvo also has improved visibility and an interior with inter-changeable carpets and seating.
The all-women design team was recruited after research found that women influence 80% of all car buys.
Vovlo also found that the number of its female customers had risen by 50% over the past five years - and they were the most demanding of buyers.
The concept car has gone on display at the Business Design Centre in Islington, London.
CBI boss Digby Jones (a man!) was full of praise for the concept.
"The vision demonstrated by the all-female Volvo team in the creation of the YCC concept car is perfectly timed," he said.
"We need to encourage more people to become the talented engineers and designers of the future and young women everywhere should sit up and take notice."
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5/12/2004 | Viewed 6,787 time(s)
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