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Same difference by Design

Same difference, by Design

Toyota and PSA appear to have taken a leaf from the BMC badge-engineering text book, with three peas-from-a-pod hatchbacks from the same platform. Dave Moore tries to find some method in their madness.

Remember when the only difference between an Austin Cambridge, a Morris Oxford and a Wolseley 16/60 was the grille, the upholstery, a couple of badges and the pattern printed on the dashboard? Well, that time-honoured British Motor Corporation technique of making several supposedly different cars from a single source to ease costs, appears to have been grasped with gusto by Toyota and its European partners PSA Group (that's Peugeot and Citroen).

PSA and Toyota announced this month that a three-year joint project to design, develop and produce three all-new small passenger cars for the European market is close to fruition. To mark their progress, the two companies – or is that three, the cars make it hard to tell – have decided to release the first official photographs of the three four-seater offerings. They'll be called, from left to right, the Peugeot 107, the Toyota Aygo and the Citroen C1, and they're due to go on sale in 2005, after being unveiled to the public at the Geneva Motor Show in March.

Toyota and PSA say that while the three vehicles share a large number of structural components, parts, and sub- assem

more: www.stuff.co.nz/stuff/0,2106,3127... (167)

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15/12/2004 | Viewed 6,675 time(s)


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