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Mazda MX Crossport Concept Hints at Possible Future Design Direction

Mazda MX Crossport Concept Hints at Possible Future Design Direction

Mazda has released details of a new concept vehicle scheduled to be shown in public for the first time at the 2005 North America International Auto Show next month in Detroit.

The MX-Crossport design concept represents a new direction Mazda is considering as it works to expand its line-up.

The MX-Crossport is a crossover-type vehicle that combines the strong, sports car styling motif of the company's flagship RX-8 with the more practical packaging of a sport-utility vehicle.

The powerful, bold, three-dimensional identity of the concept car was created to be both surprising and uniquely eye-catching, but at the same time clearly a Mazda, strong with Mazda family design cues that are noticeable even from a distance.

It is also a new frontier for Mazda, leading the company into a new segment, expanding the definition of Zoom-Zoom from both a design and packaging standpoint.

"Mazda has momentum right now and one of our immediate challenge is to harness this momentum and create new products that will help us strengthen our results in the major markets around the world," stated Moray Callum, design director of Mazda Motor Corporation.

The MX-Crossport is first-and-foremost a design concept. Chief Designer Koizumi, whose previous works include the successful Mazda6, calls this concept an "advanced frontier" for Mazda.

more: www.gizmo.com.au/go/3567/... (148)

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16/12/2004 | Viewed 6,444 time(s)


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