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Kia Sportage Wins Design AwardKIA Motors Corporation has announced that its Sportage compact sport utility vehicle (SUV) has been selected for the 2004 Korea Industrial Design Award, in recognition of its innovative and attractive styling.
The Sportage, which was launched by Kia in August, is one of ten products to be chosen for this year’s award, out of 170 total entries. Since 1997, the annual Korea Industrial Design Award has been recognised as the country’s foremost accolade for achievements in design by domestic manufacturing firms.
Yong-Hwan Kim, senior executive vice-president and COO of Kia Motors, said: “Aside from its performance and safety features, the immense popularity of the Sportage is due in part to its chic and sporty exterior and interior design that are well in tune with modern aesthetics.” Adding to the enthusiasm, particularly among younger customers, are its cool colours such as Smart Blue, Volcanic Red, and Vert Jade Pearl.
Sportage is the only vehicle to be selected for this year’s awards. Since the Sportage was launched, 22,346 units have been sold worldwide as of the end of November. Another 18,600 units await shipment. Kia expects to sell 104,000 units of the Sportage in overseas markets in 2005.
Founded in 1944 and now celebrating its 60th anniversary, Kia Motors Corporation is Korea’s oldest manufacturer of auto
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