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Trends That Will Impact Marketing in 2005The biggest cultural influence in 2005 (and beyond) on marketing is TIME and TECHNOLOGY
The perception that we do not have ever have enough Time
The fact that we have increased the pace of our lives to the extent that we've lost touch with our biological rhythms, because we are living at the speed of technology.
We call this influence "Survival of the Fastest" which began as a lifestyle trend in 1998 and has grown into a macro cultural shift that effects all aspects of society. It is a direct result of our reliance on technology in everyday life and the fact that technology has enabled us to do things faster and faster.
According to the Bureau of Labor Statistics in 1986 the ratio of food to technology expenditures was 300:1; in 2006 that ratio is projected to be at parity, which underscores our complete reliance on technology. Technology has become sustenance in a very short period of time and it has dramatically changed how we live our lives and how marketers need to address us.
As a result of "SOF", consumers are sleep deprived (to fit in everything or because of anxieties that result of living at the speed of technology) 2/3rds of US culture, and growing, exhibit illnesses such as ADD and stress related issues (90% of doctor visits in the US are a result of stress).
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4/1/2005 | Viewed 14,104 time(s)
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