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Motorola and Burton Snowboards Announce RelationshipNext winter, the world's snowboarders will add another "trick" to their repertoire with the ability to switch between their iPOD playlist and incoming calls in mid-air thanks to three new products from Motorola and Burton Snowboards. Launched today at the 2005 Consumer Electronics Show, these Bluetooth-enabled jackets, helmets and beanies will provide wireless, high-performance connectivity and playability on the slopes for the 2006 winter season.
The alliance represents a powerful collaboration of global industry trailblazers: Motorola is recognized for introducing the age of commercial wireless products and Burton is known for producing the world's finest snowboarding equipment and apparel.
Motorola and Burton's relationship also includes a three-year global sports marketing alliance, which includes a strong Motorola presence at Burton's world-renowned Open Snowboarding Championship Series and event tour.
"Motorola is committed to providing solutions that overcome any technological obstacle that keeps consumers from seamlessly staying connected on the go," said Bruce Hawver, vice president and general manager, Companion Products Group, Motorola, Personal Device Business. "Teaming with Burton allows us to fuse technology with the company who pioneered snowboarding and continues to shape the sport's product development
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6/1/2005 | Viewed 7,974 time(s)
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