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Motorola Continues its Design Revolution

Motorola Continues its Design Revolution

Motorola, Inc. a global leader in wireless communications, today introduced three new products that underscore the design ethos of the brand - the Motorola PEBL V6, the special-edition black RAZR V3, and the SLVR V8.

The products reflect two key silhouettes - rounded and thin - that are at the core of Motorola's evolving design philosophy. The distinctive profiles have been crafted to give the products character and personality. Attributes such as "chiselled, thin and defined" highlight the rectangular, while "tactile, soft and mysterious" define the round form factors.

Jim Wicks, VP of Consumer Experience Design at Motorola, says:

"Both product silhouettes are designed to emotionally and rationally engage with consumers. These products have character and a defined personality that speak a very human and intuitive language through sight, sound and touch."

Following the success of the RAZR V3, these two distinctive profiles continue to lay the foundation for Motorola's design strategy and product portfolio moving forward.

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17/2/2005 | Viewed 7,147 time(s)


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