Lance's Yellow Band Wins Mag Design Award

The grand prize in the inaugural Bottom Line Design Awards from US magazine Business 2.0 went to the buck-a-throw Livestrong wristbands, beating off competition from Virgin Atlantic's Upper-Class Cabin, Apple's iMac G5 and Motorola's Razr V3 cellphone.

Lance Armstrong's wristbands, kicked off with support from Nike, sold so well, one of the judges in Business 2.0's awards said the campaign was "the most successful viral campaign in a decade, perhaps ever."

Up to 33 million yellow Livestrong bands have been sold to date, with proceeds going to the Lance Armstrong Foundation.

The April edition of Business 2.0 said "good design is nice to look at, but great design exhibits beauty that's more than skin-deep-it integrates form, function, and market need. The best place to see the latter, of course, is the bottom line, which is why we created the first industrial design awards to honor products not just for their beauty but also for their commercial success."

Business 2.0's Bottom Line Design Awards were run in conjunction with the Silicon Valley design firm Frog Design.

Of Lance Armstrong's wristband, Business 2.0 said:

"Sometimes design simplicity-in this case, a $1 yellow rubber bracelet-is all it takes to make an emotional connection with consumers. When the Lance Armstrong Foundation created the charitable wri