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Tryvertising: New Ways to Replace Mass AdvertisingMass advertising is dying.
Experienced consumers couldn't care less about commercials, ads, banners and other fancy wording and imagery that is forced upon them, so let's move on to more interesting ways of igniting conversations between corporations and consumers.
We recently spoke about CUSTOMER MADE and NOUVEAU NICHE as powerful alternatives to archaic marketing thinking, but those concepts don't necessarily introduce consumers to your brand or your new product.
Certainly more relevant ways to replace mass advertising there's new alternative: Tryvertising, which is all about consumers becoming familiar with new products by actually trying them out.
Think of Tryvertising as a new breed of product placement, in the real world, integrating your goods and services into daily life in a relevant way, so that consumers can make up their minds based on their experience, not your messages.
Think 'obvious' activities like handing out product samples, and more subtle, integrated product placements that are part of an experience or solution.
Product placements that become part of the landscape, part of the real world where consumers hang out and certainly don't mind trying something as long as it makes sense to them.
The hotels which are rapidly turning into the number one spot for new-style product placement
more: www.trendwatching.com/trends/TRYV... (597)
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5/4/2005 | Viewed 8,652 time(s)
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