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Razr Sharpens Motorola's Stodgy ImageSleek and stylish are in these days at old-world Motorola as a new focus on design wins back customers and cell-phone market share.
The symbol of the resurgence is the ultra-thin Razr, whose success has helped stamp the Schaumburg-based company as a trendsetter after years of lagging market leader Nokia.
Yankee Group analyst John Jackson says the $450 Razr embodies a departure from Motorola's stodgy, engineering-driven culture of the past.
He says the company is evolving into a more hip consumer electronics maker.
Motorola design chief Jim Wicks says the cell phone has gone from a communications tool to an object of self-expression for many people.
The company is trying to be bolder and design what consumers want.
Motorola says it has sold a million Razrs since their release last fall.
more: edition.cnn.com/2005/TECH/ptech/0... (120)
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