The History of Design through Danese's History

Danese is an important element in the definition of the identity of Italian design.

Their path of development began back in 1957, representing a form of relationship between designers and business that was extremely advanced and innovative at the time.

Danese was created in 1957 and was devoted to creating items for the home and office, art editions and didactic children's games. From a modern perspective, Danese intended to implement the transition from hand crafted production to mass production on the basis of a streamlined production structure, handling the planning, testing, distribution, promotional and communication phases themselves while transferring production to a network of suppliers.

These suppliers were chosen from the vibrant world of small and medium-sized enterprises using rigorous quality as the watchwords.

Danese's commitment was therefore expressly directed towards the project, by inviting artists such as Bruno Munari and Enzo Mari, creating a close relationship between art and design.

They then proposed a workshop to experiment with the creation of mass produced objects. This experimentation was manifested through the use of countless different materials: aluminium, ABS, stainless steel, alabaster, nylon, brass, porcelain, cardboard, marble...

The first Danese production phase, which lasted