 |
TripleTred Technology Wins IDEA Design AwardGoodyear's popular "any condition" tire, Assurance featuring TripleTred Technology, won a Silver IDEA in the 2005 Industrial Design Excellence Awards, North America's leading tiremaker announced today.
The competition, co-sponsored by the Industrial Designers Society of America (IDSA) and BusinessWeek magazine, evaluates designs for five areas of excellence: innovation, aesthetics, user benefits, business impact and ecological responsibility.
Products from companies such as Apple, Nike, BMW and Microsoft were awarded IDEAs in the competition. Goodyear's Assurance featuring TripleTred Technology was the only tire honored.
"Winning an IDEA award for Assurance featuring TripleTred Technology is a tremendous distinction for our design team," said Joseph M. Gingo, Goodyear's executive vice president, Quality Systems and chief technology officer.
"The award indicates a design is one of the very best in the world."
Goodyear's Assurance featuring TripleTred Technology was designed to be visually arresting, and its eye-catching sinuous and sculpted directional tread pattern is as attractive as it is functional.
The aggressive appearance also helps retailers explain the tire's benefits and technology to consumers.
The tire incorporates three unique tread zones for superior traction in any kind of weather.
more: TripleTred Technology Wins IDEA Design Award
July 6, 2005 | Viewed 22,558 time(s)
|
|
