Lenovo Wins First BusinessWeek - IDSA Design Award

Lenovo won its first design award in the international BusinessWeek/IDSA competition this month, with the innovative Lenovo Smartphone ET960 taking bronze in the Computer Equipment category.

The annual international competition, sponsored by BusinessWeek magazine and run independently by the Industrial Design Society of America, recognizes the "best of the best from the U.S., Asia, and Europe."

The IDSA praised Lenovo for attention to user ergonomics, integration of multiple technologies and features, and use of strong product design to help establish global identity.

Lenovo was one of only 148 winners in a field of 1,380 entries.

"Design is fast becoming a must-have competency for corporations," said the July 4, 2005, edition of BusinessWeek.

"It has evolved from a simple way of giving form and color to products into a powerful tool for 'C' suite executives.

Design methods get managers close to their customers, design research helps top execs visualize the future, and design strategies help companies innovate."

Lenovo's IDSA design award further adds to the award-winning record of the ThinkPad and ThinkCentre development team, which Lenovo acquired from IBM on May 1.

The ThinkPad and ThinkCentre development team previously won 10 BusinessWeek / IDSA design awards, as well as 36 awards from the Industrie