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Checkland Kindleysides Design & Produce Sampling Unitary for Sony PSPCheckland Kindleysides was commissioned by Sony Computer Entertainment Europe create designs to encourage users to sample and experience PSP (PlayStation Portable), targeting both trade audiences at launch events and consumers at events outside the retail environment such as live music gigs, airports, theme parks or shopping malls.
PSP is Sony's first hand held "portable" device - designed as a multi-media entertainment device, capable of delivering unique experiences through a combination of games, music, video and photo applications, underlining Sony's holistic approach to lifestyle and entertainment.
With amazing graphics, high resolution widescreen LCD, wireless connectivity the PSP gives consumers the freedom to enjoy entertainment on their terms. The PSP is truly a lifestyle enhancer that appeals to everyone, male and female, young and old.
There has been much press about the PSP in the build up to the European launch, so there is already a level of awareness of what it is and what it can do.
Sampling events for PSP are all about raising awareness even further, educating audiences about major product benefits and the entertainment experiences offered and most importantly about consumers getting their hands on a PSP playing with it and ensuring that PSP becomes a "must have" and iconic product.
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31/8/2005 | Viewed 10,247 time(s)
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