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Designer Charity Sauce Sells OutBottles of limited edition designer HP Sauce went on sale at Harrods at four times the usual price.
The first 500 of the special bottles of HP sauce, customised by British designer Paul Smith, went on sale on Monday and sold out within hours.
Produced at the company's factory in Birmingham each £2.95 bottle is numbered and comes with its own certificate of authentication.
Some 10% of the proceeds from the sale will go to the baby charity Tommy's.
Andre Dang, press and product manager for Food Hall and Restaurants at Harrods, said he had been told one bottle had already appeared for sale on eBay.
"The first 500 arrived yesterday and people travelled from far and wide to buy them," he added.
"We are expecting the next delivery very soon but will have to limit the sale to one bottle per customer."
HP has produced 1,899 limited edition bottles to mark the fact that the sauce came into existence in 1899.
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