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Time Highlights Apple's Design ProcessConventional wisdom says its strategy is wrong, yet it keeps turning out great products.
TIME looks inside the world's most innovative company.
This is partly a story about a company called Apple Computer.
It's also partly a story about a fancy new iPod that plays videos as well as music and that could dramatically change the way people entertain themselves.
But it's mostly a story about new things and where they come from, about which there are a few popular misconceptions.
Stop and look at Apple for a second, since it's an odd company.
It has been around long enough and has a high enough profile that it's easy to forget that.
While most high-tech firms focus on one or two sectors, Apple...
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17/10/2005 | Viewed 11,786 time(s)
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