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Pitch versus ProductivityA new report launched today, following research under taken with over 200 UK based design agencies confirms that free pitching is still rife amongst clients and agencies and is costing the UK design sector £100,000's in non-recoverable costs and an average of 12% loss of man hours per annum.
Whilst this comes as no big surprise - one figure to emerge from these research results and backed up by research into the client view on the same subject, is that over 25% of projects/tenders pitched for are not awarded after the pitch process.
The key reasons given by clients were change of marketing strategy, reduced budgets, change of mind and no chemistry established with agencies.
63% of agencies claim to have experienced this decision.
It is highly unlikely that free pitching will cease.
However, whimsical, unethical or lazy procurement procedures by both public and private sector commissioning bodies can be and must be resolved.
more: Pitch versus Productivity
November 24, 2005 | Viewed 34,464 time(s)
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