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Packaging Design Important for LumeneFinnish cosmetics company Lumene Group has paid great attention to the visual design of its packaging.
According to the company's design manager, the importance of packaging is emphasised as the package is part of the product in many cases.
The packaging also has to pass on the message of the brand, in addition to providing product and marketing information.
Lumene tries to avoid over-packaging so that customers do not have to pay for air.
Only expensive products are packed in an outer box.
Lumene has launched the Premium Beauty skin care series that targets those over 50.
The packaging of the products is light in colour with a sheen of gold to communicate a message of high quality.
more: e.finland.fi/netcomm/news/showart... (408)
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1/12/2005 | Viewed 16,889 time(s)
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