Michelin Challenge Design Announces 2007 Competition ThemeMichelin announced the theme for its international vehicle design competition Michelin Challenge Design (MCD) today, asking entrants of the 2007 program to explore the future of transportation design using safety as the focus and inspiration.
"Road Safety for Everyone" is the official theme in what has become one of the country's fastest-growing design forums.
For 2007, designers will be challenged to create vehicles that are independently safe and can better share the road with trucks, motorcycles, passenger vehicles and pedestrians.
They will have to consider how their design interacts with vehicles of other sizes and types while emphasizing accident avoidance, occupant protection and pedestrian safety.
These principal criteria are to be balanced with consideration of commercial viability based on the design's overall visual appeal.
In the last five years, Michelin Challenge Design has been the catalyst for design students, design firms, professional designers from top car companies, and individual designers from all over the world to have their work exhibited at a major international auto show in support of a central theme.
Last year, submissions were received from designers in more than 40 countries.
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