 |
2006 Design Trends: What's Happening in Lifestyle, Technology, Personal CareBrands continue to evolve in the mindset of the consumer; the emotional connection and brand preference is turning the purchase decision from a product selection to a lifestyle choice.
As a result bands must look for new ways to grow and more companies are leveraging their core business into collections of new categories.
Companies like Ralph Lauren have championed the expansion from fashion and personal accessories to almost everything for the home. Now every marketer has the same idea.
Coach, the leather goods company, now offers a fashion collection; Mont Blanc pens are established at providing a full array of personal and business leather accessories.
Designers are not only thinking about product functionality as the focus shifts to lifestyle enhancing solutions.
Even Ferrari's mindset has changed from producing high-performance machines to "We sell lifestyles."
The strength of a brand's image, style and quality give us the desire to buy into their lifestyles, a lifestyle we want to make our own.
Luxury is no longer exclusively the domain of the wealthy.
Self-indulgence, paired with one's desire to be socially branded by image, combine for an increasing consumer demand for luxury products across several verticals.
The idea of "desired luxury" is transforming the product offerings of many brands,
more: 2006 Design Trends: What's Happening in Lifestyle, Technology, Personal Care
bookmark: 
11/2/2006 | Viewed 24,164 time(s)
|
|
