SanDisk Gruvi Rolling Stones Music Card Receives CES Innovations Design Award

SanDisk innovative Gruvi music flash memory card, bearing the latest album of the Rolling Stones, has scored a prestigious Innovations Design and Engineering Award from the recently-concluded Consumer Electronics Show (CES) in Las Vegas.

The honor capped a series of year-ending and New Year's accolades for SanDisk products.

The Gruvi music card, made possible through a unique secure content distribution technology called TrustedFlash, consists of the Stone's "A Bigger Bang" release from EMI Music, digital photos of the band and dozens of tracks from four back catalog albums that can be purchased through e-commerce transactions.

The Gruvi card, which resides on a tiny SanDisk microSD card -- about the size of a fingernail -- was released in stores just prior to the holidays.

In announcing the CES Innovations Award, judges said, "Gruvi cards enable consumers to buy premium entertainment content on flash memory cards for use in mobile phones, MP3 players and other portable devices without compromising the security of copyrighted content."

The Rolling Stones Gruvi card provides a simple, convenient solution for music playback on mobile phones.

These cards illustrate not only the confidence that the major labels have with the TrustedFlash technology, but also the possibilities that are available to manufacturers,