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Hyundai's Hunt for Distinctive DesignTo develop a Korean style with international appeal, the carmaker conjures a variety of forms, including river rocks and bricks.
In the past five years, no other major carmaker has grown as fast as Korea's Hyundai Motor.
Much of that success stems from the company's relentless campaign to boost the quality of its vehicles, which has lifted Hyundai to the top ranks of auto makers in customer satisfaction.
Perhaps less noticed has been Hyundai's renewed focus on design.
It now has some 500 designers on staff, up from 150 just five years ago.
About 100 of those are now working in the U.S. and Europe to tailor Hyundai's cars to international markets.
At the center of Hyundai's design push has been Kim Young Il, executive vice-president in charge of design and brand strategy for both Hyundai and its sister brand, Kia.
BusinessWeek Asia Editor David Rocks and Seoul Bureau Chief Moon Ihlwan spoke with Kim in his Seoul office about Korean design, the development of the new Azera midsize sedan, and a new luxury sedan in the planning stages that Hyundai hasn't unveiled.
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26/2/2006 | Viewed 14,549 time(s)
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