Volvo Dealers Now Carry On Scandinavian Design Tradition in Glass

Scandinavian design may just have acquired an additional 2,400 market outlets in 50 countries.

In addition to attractively designed cars, Volvo Cars dealerships are now selling elegantly styled tableware in the form of a collection from top designers, such as Lovisa Wattman of Höganäs, Anders Ljungberg of Boda Nova, and Eva Solo and Ingegerd Råman of Orrefors.

Volvo Cars is constantly exploring new means of expressing what the brand stands for, and is looking more and more beyond traditional forms.

The company is currently accentuating its Scandinavian design language by producing an exclusive glass and porcelain service that dealers around the world will use when entertaining customers.

However, pieces from the range will also be available for purchase by anybody who wants elegantly designed everyday articles for use at home.

The Volvo Cars launch of new designs and layouts for exhibitions and car showrooms around the world has been under way for some time under the Volvo Next Face banner.

Now, the concept has now been expanded so that anybody with an interest in top-quality design can set the table for a business dinner with glass and porcelain of modern Scandinavian design.