Raymond Turner Presents the DBA Design Effectiveness Lecture 2006

Raymond Turner will present the DBA Design Effectivess Lecture 2006, addressing an audience of senior business executives and design directors - many with board level responsibility for design and branding in companies and organisations which embrace both the commercial and public sectors.

The crux of the presentation on 6 July, entitled "How to Champion Effective Design", makes the case for design as a vital business contributor with a measurable return on its investment.

"Money spent on design is the largest single sum the board knows the least about!"

Raymond Turner confronts perceptions of design as superficial, expensive, elitist and irrelevant.

Turning the statement on its head he demands that design is a serious business issue which requires respect and senior management's responsibility.

And given that his strategic advice could be attributable to BAA's tangible corporate identity and brand reputation (the company is currently the subject of a high value takeover by Grupo Ferrovial) Raymond Turner can evidence his argument.

As Chairman of the DBA Design Effectiveness Awards judging panel for the past four years, Raymond Turner is ideally placed to present case studies of cogent design strategies drawn from previous winners of the DBA Design Effectiveness Awards.