Dyson Student Design Competition 2006: Eye for Why

Dyson is dedicated to encouraging students to think differently by conquering everyday problems with the design of functional products.

Eye for Why 2006, Dyson's third annual US student design competition, is a tremendous opportunity for students at any of the NASAD-accredited degree programs or individual student members of IDSA to demonstrate a new and alternative design solution that simply works better.

Entries are not restricted by theme or product group, rather the product(s) submitted should reflect the Dyson philosophy.

James Dyson is committed to "complete design", a concept that focuses on the total product - one that looks good, solves a problem, works well and provides a real advantage over existing offerings.

According to James, "Manufacturers shouldn't think about design as a bolt-on thing. It's the total product that's important - how it's used, how it's made and how reliable it is."

Entrants are invited to submit product designs that demonstrate these ideals.

This competition is endorsed by the Industrial Designers Society of America.

Submission deadline is December 18, 2006.