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Designing SuccessWhat separates an iPod from every other digital music player, or the MiniCooper from all the other small sports cars?
Is it the number of songs the iPod can store or the horsepower under the Mini's hood? Possibly.
But more U.S. companies are starting to realize that something much more intriguing separates the runaway hit product from dozens of runners up.
And that magic ingredient is the somewhat elusive quality of design that combines many things: new aesthetic appeal, innovative approaches and ease of use that can, in turn, create gobs and gobs of money.
"Great designs of products are why people walk in Target saying they want to buy soap and walk out $150 later," said John Remington, a vice president at Target Corp.
Customers end up buying toasters designed by superstar architects, ergonomic can openers and prescription pills in funky upside down bottles.
"Target has always had to differentiate itself from Wal-Mart, K-Mart and others," Remington said.
"Design is how we do it."
More than just decoration, good product design has become one of the most important factors in whether or not a company succeeds financially - especially as so many products (electronics, soap, etc.) do essentially the same thing as their competitors.
more: www.tbo.com/news/money/MGBQ6L7MQS... (230)
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8/10/2006 | Viewed 15,430 time(s)
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