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Nokia Gets Design ConsciousThe world's largest mobile phone maker is building a new design studio and emphasizing looks as it vies to regain the edge from slimmer rivals.
Design has always been important to Nokia, and now it's reaching a new level.
The world's largest maker of mobile handsets is remodeling its headquarters in Espoo, Finland, part of a reorganization that will put design at the center of the company, literally and figuratively.
"We are sending a strong message to designers that they are respected, and to the rest of the organization that design is important," says Nokia Chief Executive Officer Olli-Pekka Kallasvuo.
The company, which has had most of its Finland based designers in nearby Helsinki, is creating a new design studio in the waterfront Espoo headquarters that Nokia leaders say will be a true center of creativity, with drafting boards and everything.
"It's not just a showroom, it's going to be a living, breathing, design center," says Kai Öistämö, general manager of mobile phones for Nokia.
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30/11/2006 | Viewed 33,229 time(s)
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