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设计的力量

设计的力量

IDEO通过创造经验重新解释了好设计，不仅产品。 现在它改变公司创新的方式

Kaiser Permanente，最大的健保组织在美国，在将吸引更多患者并且削减成本的2003年开发一个远程成长计划。 Kaiser有上百医疗办公室，并且医院和被认为它也许必须用昂贵的下一代大厦替换很多。 它聘用了IDEO，帕洛阿尔托(加利福尼亚)设计企业，帮助的。 Kaiser execs然后不知道它，但是他们将继续自我发现一次引人入胜的旅途。 由于IDEO的新方法，那是。 最初，当他们通过他们的医疗设施，做了他们的方式Kaiser护士、医生和设施经理与IDEO的社会学家合作、设计师、建筑师和工程师和被观察的患者。 通常，他们扮演患者的角色。
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同时他们产生了一些惊奇的洞察。 IDEO的建筑师显露患者和家庭经常变得很好懊恼在看见医生之前，因为登记是恶梦，并且候诊室是难受的。 他们也表示， Kaiser的医生和医学助理坐了太离得很远。


more: www.businessweek.com/magazine/co... (88)


May 31, 2004 | Viewed 20,206 time(s)
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