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BMW在停车场的设计陈列在伦敦

BMW在停车场的设计陈列在伦敦

BMW与开汽车的样式杂志交叉点合作瞄准它的1系列的新的观众范围。

在媒介代办处谈判的成交Vizeum，杂志和BMW在停车场将共同主办设计陈列在伦敦和一家废弃的工厂在伯明翰这个月。

CARPARC1以从时尚、摄影、首饰、建筑学、家具设计和数字式前进的贡献为特色。

战略被设计使用在汽车制造商使用的正常媒介平台之外的一个想法和喜欢一不同人口统计。

安德鲁Mortimer， Vizeum的连接主任，说： “我们想做雄心勃勃的事不同和喜欢这新的观众。

“这允许我们创造解释BMW用方法将胜过一个直接的品牌介绍的经验”。

保罗・安德鲁斯， BMW的市场情报经理，增加： “BMW未传统上瞄准这观众，因此我们知道我们必须努力工作引人注意。

“我相信Vizeum和交叉点杂志提出的提案将是有效的在帮助我们达到这个突起，并且是扣人心弦的踢开始对我们的1系列发射竞选”。


more: www.mediaweek.co.uk/News.aspx?Ac... (367)


July 12, 2004 | Viewed 20,846 time(s)
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