Best of Packaging in Japan 28
With the development of economic globalisation, conceptual branding is the pursuit of each enterprise and packaging is the medium to build a product brand. Packaging design is no longer a mere craft. Instead it has become a complex cultural process, controlled by the need to create an 'experience' for the buyer and the general growing competition in product range. This title showcases the best examples of Japanese product design and corporate identity.
category Package Design Books