 |
SHH Show a Little Courage for ValloriniVallorini is a new contemporary take on the Italian deli / cafeteria and is the first in a potential chain of outlets aiming to be located within shopping centres.
The first Vallorini restaurant has just opened in the Brent Cross shopping centre, with all interiors, identity and branding work by SHH.
The new concept is being launched by brothers Nick and Simon Leveton of Vallorini Restaurants ltd, who come from a proven leisure operator family background: together with their father, the brothers built up the Giardino Group from a single restaurant in Bromley in 1992 to public flotation in 2003 to a chain of 58 cafes and restaurants, which they sold in 2004.
The new company name is taken from the Italian maiden name of Mrs Nick Leveton and literally means "a little act of courage" - hence the new strapline for the brand - "a little courage in large portions".
"We believe that many current restaurants, especially within shopping centres, are looking quite dated now," commented Nick Leveton, "and we definitely believe there is a gap in the market for a new contemporary chain that combines good looks with good value and high quality food."
The brief for the fast-track project, developed between the client and design team, was to take the lead for the identity from the food and to be bold, as the brand name suggests, in all forms of representation.
more: SHH Show a Little Courage for Vallorini
design directory:
SHH > Architecture Companies
September 16, 2007 | Viewed 20,400 time(s)
|
|
