SHH Create New Retail Concept for SavillsArchitects and designers SHH have created a new retail concept for the residential arm of prestigious global real estate company Savills, one of the world's leading property agents.
The first Savills office to showcase the new concept has now opened in Cobham, Surrey.
The new concept follows on from Savills' bold identity re-brand, created in-house in 2004, when the company decided to re-evaluate its UK high street estate, now numbering over 80 branches, and to begin a site expansion programme under the internal title of "2010 Retail Vision".
SHH were appointed to the project after an initial 5-way pitch of UK agencies and have been working on various aspects of the new vision since 2006.
Initial projects concentrated on a signage and fascia exercise and included a new exterior for the agent's Fulham branch, completed in 2007, before the focus moved on to a full new concept store at the brand new Cobham site.
"Savills was looking to reflect its new mid-market 'affordable luxury' focus and to underscore the fact that they offer the best houses in that price range", commented SHH Creative Director Neil Hogan.
"The design had to reflect a company that is discriminating, with an emphasis on great service and expertise, expressed through high quality cues."
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