Van Gogh Museum Appoints DAY for Major Retail and Interior Design Job

The world renowned Van Gogh Museum on Amsterdam's Museumplein has appointed Day Creative Business Partners for the design of its new lobby area and Museum Shop.

With more than 1.5 million visitors each year and home to the largest collection of Vincent van Gogh paintings in the world, the project, due for completion in September of this year, will be a high-visibility example of DAY's creative business solutions and interdisciplinary design expertise.

"We worked with both the Van Gogh Museum and the Rijksmuseum in 2008 on the Museum Shop project, located on Museumplein," said Louk de Sevaux, Managing Partner.

"Based on our performance, the Van Gogh Museum brought us in to advise on internal retail design solutions.

In line with the Museum's first-class international renown, we've created an iconic, non-traditional design for both the shop and foyer."