 |
GlobalShop 2005: Muzak Takes Best in Show AwardMuzak won the coveted Best Booth award, given by Visual Merchandising and Store Design at GlobalShop 2005 last week in Las Vegas, NV. With more than 25,000 attendees, the trade show is recognized as the largest international expo featuring the most innovative design, products and technologies in the world of retail.
"Great design is fundamental to our brand and approach to music, voice and sound. To stand out above all the other exhibitors is quite an achievement," said Bob Finigan, Muzak marketing director.
The concept for the booth was built on a question, "What does a red rose sound like?" The question and theme changed each day (from a rose, to an eight-ball to a martini), as the company used basic objects to communicate its concept of audio architecture.
For example, the sound of a red rose was expressed through love songs and the music of artists like Etta James, Nat King Cole, and Stevie Wonder. Voiced elements were interspersed to drive the theme even further ... Remember your first kiss? The sound system was designed to create a warm and enveloping atmosphere. The overall design was supplemented with kinetic visual art, plasma screens and a chocolate scent.
"Every business has a certain look, feel and personality that can be expressed through music, voice and sound. For many that can be an elusive concept,
more: GlobalShop 2005: Muzak Takes Best in Show Award
bookmark: 
12/4/2005 | Viewed 7,734 time(s)
|
|
