Infiniti Announces New Retail Environment Design Initiative

Infiniti, the luxury division of Nissan, today is announcing a new, comprehensive Infiniti Retail Environment Design Initiative (IREDI) that establishes a unique, new exterior/interior look and signage for Infiniti dealers in the United States and other global markets.

The new design concept features forms that are energetic and modern with an accent on natural materials and open lighting.

The physical layout leads from lobby to sales lounge to product gallery, providing a dramatic reveal of the Infiniti vehicles.

Also included are new sales consulting, vehicle delivery and service lounge designs.

The program can be adapted to new, ground up construction or existing Infiniti dealerships (with several levels of retrofitting offered).

The first new-construction and remodeled dealerships are scheduled to be completed in the spring and summer of 2006.

The IREDI program was announced today by Mark Igo, vice president and general manager, Infiniti, at a meeting of the Automotive Press Association at the Detroit Athletic Club.

It is the first totally new retail environment redesign since Infiniti was launched in November 1989.

"The new IREDI program creates a highly distinctive, original Infiniti branded retail environment that can be applied to both new and existing Infiniti stores," said Igo.