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Friday, 24 June 2005 | Levent OZLER
NikeiD Wins Distinguished Silver in IDEA
R/GA, the New York-based interactive advertising agency, today announced NikeiD.com won a silver award in the Digital Media category at the 25th Annual Industrial Design Excellence Awards (IDEA), one of the world's most prestigious design competitions. Co-sponsored by BusinessWeek and the Industrial Designers Society of America (IDSA), the competition honored last year's iteration of NikeiD.com, which was relaunched in March 2005.
NikeiD empowers consumers with freedom of expression, allowing them to custom-design, personalize and purchase footwear and gear. R/GA worked closely with Nike to implement breakthrough uses for the Flash platform, producing a site that dispels the myths of incompatibility between Flash and commerce. A major part of this development was creating an innovative four-step build process that was fast and intuitive, while encouraging users to play with multiple designs. This fun experience was augmented with features for consumers to store favorite designs in personal "lockers" and share feedback with friends via email.
A jury of 17 world-renowned designers and critics spent many days previewing entries online and two and half days of intense, face-to-face evaluation and debate of over 1,380 total entries. Judging criteria for each entry focused on five areas of industrial design excellence: design innovation, benefit to the user, benefit to the client/business, ecological responsibility, and appropriate aesthetics and appeal. Thirty-eight entries were awarded the coveted Gold award, while 59 entries received Silver awards and 51 won Bronze awards.
"We are extremely honored to be receiving this award," said Bob Greenberg, R/GA Chairman, CEO and Chief Creative Officer. Continuing, "NikeiD.com is in a class of its own, setting standards for e-commerce experiences that truly motivate and engage consumers. The site is successful because it seamlessly blends technology, design and branding to create an environment where consumers are encouraged to design something that's true to their individuality."
The BusinessWeek IDEA report hits the stands June 24 with an in-depth analysis of the winners. IDSA's quarterly magazine, Innovation, will publish information on the Gold, Bronze and Silver winners in its Yearbook this fall. Winners will be honored at a black tie ceremony at the Wardman Park Marriott in Washington, D.C., Saturday, August 27. All 148 winners with descriptions, photos and contacts will be featured on the IDSA Web site http://www.idsa.org
About IDEA, Industrial Designers & IDSA
The IDEA program fosters business and public understanding about the impact of industrial design excellence on the quality of life and the economy. Industrial designers determine the form, use features and interaction qualities of manufactured products, packaging and digital media systems. They study people at work, at home and in motion to create satisfying experiences with products from the kitchen and the office to the hospital and the warehouse, shaping these to fit their customers and to make effective use of industrial processes. In this way, industrial designers have a quiet but profound presence in almost everything people encounter during the day. IDSA is the nonprofit association that represents the profession of industrial design to education, business, government and the public and serves the profession's needs for information and networking. The entry deadline for the 2006 IDEA program is February 13, 2006 and late entries will be accepted until February 20, 2006.
IDSA: http://www.dexigner.com/directory/detail/4/
IDEA: http://www.dexigner.com/directory/detail/5505/
R/GA
R/GA is the New York-based advertising agency that is centered in interactive and serves as the lead digital partner for Fortune 500 companies and world-class brands. R/GA focuses on creating optimized, user-centric experiences that sell products, engage customers and build brands across channels, from the Web to broadband/enhanced television and wireless devices.
Named Interactive Agency of the Year 2003 by Adweek, R/GA is a creative powerhouse with a strong expertise in innovative technology, including the software development of the 23-story Reuters sign in Times Square. Clients include Avaya, Bank of America, Bed Bath & Beyond, Circuit City, Lowe's, Purina, Reuters, Subaru, Target and Verizon.
Founded in 1977, R/GA is the world's most award-winning interactive agency and has received the top creative awards for film, broadcast and interactive. R/GA is part of The Interpublic Group (NYSE:IPG), one of the world's largest advertising and marketing services organizations.
R/GA: http://www.dexigner.com/directory/detail/5507/
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