Tuesday, 23 January 2007 | Levent OZLER
Hummel 8.4 PIO FGX: New Customized Fit Luxe Football Boot
Design by Richard Kuchinsky and hummel Footwear Department Team
The 8.4 PIO FGX football boot uses a unique combination of design and technical features to allow a personalized fit for superior performance and presents a strong statement of personal style and character on the field.
Using a revolutionary new smart-foam material, the insole of the 8.4 PIO FGX can be custom molded to a player's feet using heat. Long utilized by professional athletes, and team kinesiologists, custom fit is a key factor in providing maximum surface contact between the foot and boot, ensuring fewer pressure points and better performance and comfort. This is the first time that this technology has been included in a boot available to the mass market.
Aesthetically, this boot makes a strong personal statement and encourages expression of personal character and style. Featuring a laser-etched Monogram Bee logo pattern integrated into the pearl white Goat Skin Leather surface, the resulting visual expresses the key elements of luxury, fashion, and performance unlike any other boot on the field. On a football team, a player's boots are the only opportunity for personal expression, as the rest of the equipment is dictated by the team uniform. The ability make a strong personal expression encourages confidence and mental stability in athletes. Through the unique combination of technology, fit, performance and visual expression the 8.4 PIO FGX supports an athlete's physical and psychological performance needs.
Richard Kuchinsky
Richard Kuchinsky is currently Footwear Department Manager for hummel International a/s. He is a Canadian-born designer with a background in Industrial Design. In addition, Richard is director and contributor of footwear design/development blog, First Pullover which features in-depth technical , design, production and trend information covering all aspects of footwear design and development.
hummel
Founded by the Messmer brothers in 1923 as the original innovative sports brand, hummel currently is active in both teamsports and sportfashion product areas, offering unique expressive designs with character, storytelling and good energy. Examples of this unique character include sponsorship of the Tibet National Football team, Grassroots soccer, and the recent participation in the Kid Robot Dunny Show CPH. hummel currently operates in over 30 countries worldwide.
hummel: http://www.dexigner.com/directory/detail/8573/
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