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Troika Design Group Creates New ID for NFL Total Access on NFL NetworkTroika Design Group has created a new identity, including logo and HD animation package, for the NFL Network's flagship sports news program "NFL Total Access."
This redesign leads the new look for the entire channel, driving a complete rebrand on NFL Network this season.
NFL Network is the year-round television channel fully owned and operated by the National Football League.
Since its launch in 2003, the network has grown from 11.5 million homes to nearly 40 million homes.
As part of a strong push to create brand awareness, the three-year-old channel sought out Troika Design Group to develop a unique look and feel for the daily show "NFL Total Access."
The network also wanted to elevate its production values and establish a branding language that would connect with the huge NFL fan base.
"The amazing growth of our network created a need for a stronger brand presence," said Judy Fearing, Senior VP Marketing, NFL Network.
"The rebrand of NFL Total Access was an important part of our overall goal to solidify the network's position as the leader in NFL news and content.
Troika's design team understands the psychology of the NFL fan and created a tone and visual language that set the bar high.
Viewers are responding in a huge way and Troika's redesign effort has really strengthened the overall presentation of the show."
more: Troika Design Group Creates New ID for NFL Total Access on NFL Network
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Troika Design Group > Advertising Design Studios
8/1/2007 | Viewed 22,853 time(s)
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